Let's Water the Plan-it!
To get everyone access to to clean drinking water by 2030, the global community needs to come up with $28.4 Billion every year up till 2030. Who is going to do it and how will we be able to generate this money?
To get everyone access to to clean drinking water by 2030, the global community needs to come up with $28.4 Billion every year up till 2030. Who is going to do it and how will we be able to generate this money? Another question arises is that whether it is even achievable?
Founder of Coca-Cola
To get an answer to those questions, it might be a good idea to find someone who has already done it, which brings us to Coca-Cola. In 2016 revenue by Coca-Cola was recorded at $43.5 billion, which means that the global community spent almost 150% more on fizzy sugar water then what is required for everyone to achieve a basic human right. Another startling part of this number is that unlike many other products, most products sold by Coca-Cola are not even useful. Some of those products actively advertise that they are good at quenching your thirst, while we might just have discovered cheaper, slightly more effective and healthier alternative for that a bit earlier than the introduction of those products. Which brings us to our final question why the hell does the global community as a whole love to buy products that have no apparent value addition to their lives when logically, there are better ways of spending money around?
What's so special about Coca-Cola?
When asked the question, what's so special about Coca-Cola? There is usually one simple answer, "it is because they have marketed their way into our hearts". This is true to an extent, but a less discussed fact is that along with effective marketing, they have also worked hard at making sure that their product is available everywhere in the world. One example is that they plan to spend $17 Billion in Africa this decade for expansion of their operations, which turns out to be around 5% per year of the total amount required to get everyone access to clean water. As a part of this expansion, they also make sure they utilize every distribution channel possible. Your bottle of coke might end up reaching you at the back of a donkey or on a spaceship if that's what it takes but it is made sure that it reaches the consumer. If you feel like having a coke, it will be there for you.

To get an answer to those questions, it might be a good idea to find someone who has already done it, which brings us to Coca-Cola. In 2016 revenue by Coca-Cola was recorded at $43.5 billion, which means that the global community spent almost 150% more on fizzy sugar water then what is required for everyone to achieve a basic human right. Another startling part of this number is that unlike many other products, most products sold by Coca-Cola are not even useful. Some of those products actively advertise that they are good at quenching your thirst, while we might just have discovered cheaper, slightly more effective and healthier alternative for that a bit earlier than the introduction of those products. Which brings us to our final question why the hell does the global community as a whole love to buy products that have no apparent value addition to their lives when logically, there are better ways of spending money around?
What does coke have to do with the water crisis?
While some might not like the way global citizens are prioritizing their spending, I believe that in today's day and age we can replicate and even add on to what they have accomplished with their product, considering that they have already opened all the channels for us. The Coca-Cola secret ingredient is already out!

Using the techniques used by companies like Coca-Cola we can accomplish our global goals as well. The channels that they opened up, can be utilized by us to get water to to everyone. Our two advantages being that we now live in a faster world that helps us replicate their growth much more quickly and the product has a purpose now. With their marketing they have already proven that people can pay to buy a product with no apparent benefit, so we can (and some already have) sell people a global benefit with no physical product for their own personal use. It might not be the easiest thing to do but it might just be a matter of making it a trend and then the most important part. Finally, their supply chain teaches us to get your product to your customers, whichever way possible. So we will have to deliver the global benefit to people in the same way, whether it is done on a donkey's back or a space shuttle.
Easier said than done
We will find out soon if it is easier said than done. To achieve this I have established my own social enterprise called Water Democracy. The philosophy behind the company deals with the problem of access to clean drinking water not by asking the authorities to work on a problem and hoping for an ideal world, but by developing and promoting simple and robust technologies that go directly to the victims of this crisis. Make cheap and simple products that can be bought by the affected families themselves. If Coca-Cola or any other product would have reached out to the authorities instead of their customers? There is a high chance it would have failed. We at Water Democracy are working on giving people control of their own clean water so that women don't have to walk 4 hours to fetch water and their children still get sick, but what would you do if the only choices you have are dirty water or no water at all.
TUNKEE!
Now let's talk about selling an idea instead of a product. How about giving you both? Your purchase from Water Democracy will not only make you independent but also subsidize our products for the victims of water poverty; and trust me, it will feel better than most of the products that you have ever bought. Introducing our first product "Tunkee!". Tunkee is a Solar Distillation system also known as a Solar Still that purifies dirty water as well as desalinates salt water by using heat from sun without any solar panels or moving parts. If Tunkee breaks down, you can fix it with cheap materials and your hand tools. We already have multiple prototypes that are ready to use. While we design to reach the best design you can help us in achieving our goal by testing our products for free and solve the water crisis together!
One final question as we end, we have got a proven plan to water the planet, are you with us?
By Syed Mansoor Founder of Water Democracy, Follow Water Democracy on Twitter and Facebook
Made on
Tilda